The landscape of higher education (HE) has dramatically altered in the past 30 years and it continues to evolve and change. More students are entering HE and attending university (university or college) on a global scale than ever before. Supporting and enhancing the undergraduate student experience across the student lifecycle (from first contact through to becoming alumni) is a critical activity in higher education today not only to aid retention and progression but in a highly competitive HE market, the quality of the student experience is pivotal to an institution's ability to attract...