"Guidance you need to understand and embrace the nation's most economically dominant generation."- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity "The first book about Boomer men to integrate gender and generational insights into a framework marketers can use." - Marti Barletta, author, Marketing to Women and PrimeTime Women ..". a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity." - Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the...