A handbook for the practising media manager working in the screen-based media industry. It amalgamates cultural theories, film and television analysis, management theories and media practice to provide a body of knowledge in one volume for the media manager.

Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates. Managing in the Media is divided into...