Managing in the Media

ISBN-13: 9780240515991 / Angielski / Miękka / 2001 / 416 str.

Peter Block; William Houseley; Tom Nicholls

Opis

A handbook for the practising media manager working in the screen-based media industry. It amalgamates cultural theories, film and television analysis, management theories and media practice to provide a body of knowledge in one volume for the media manager.

Recenzje

"I feel this book is well thought out, pertinent to its audience and fulfils its objectives. It would have saved me many a sleepless night and fortified me with a strength to 'go forward' that in-depth knowledge always supplies. I have no hesitation in suggesting that those who manage, or who aspire towards management regard it as a textbook that should be on their shelf."
Marian Cumpstey, Consultant Educational Technologist and Editor of ScreenSeen.


"This book does and important service in providing a one-volume textbook for those teaching/studying media management. Instructors and practitioners will find this book a comprehensive resource for practical and detailed information."
International Journal of Media Management

Spis treści

Part 1 The media Environment:
The media industry - into the Millennium; British public service broadcasting; British Film Policy; European Union media policy; Mass media theory; Media and its cultural implications;
Part 2 Management theories and applications to the media industry:
The growth of business in the audiovisual industry; Behaviour in media organisations and organisational behaviour; Strategic management; Introduction to media law; Principles of media law; Media ethics;
Part 3 Media management in action
Production; Production project management in practice;
Glossary; Bibliography; Media timeline

O autorze

Peter Block, William Houseley, Tom Nicholls, Ron Southwell