Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows that by merging their strategies in relevant ways, both fields grow even more robust and responsive to the needs of business clients and decision makers. Written by a noted humanist/social scientist with a wide ranging background in competitive intelligence and marketing research, this book can be viewed as a breakthrough. It is the first book to juxtapose, compare, and integrate the qualitative...
Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitat...
Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research. He sees them as alternatives to the scientific method and quantitative analysis -- complements but not surrogates. He describes examples of humanistic analysis that readers without special grounding in the humanities can grasp, a discussion of specific humanistic methods and how they relate to marketing research and management, a view of the intellectual roots that show scholars what these...
Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the...
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered, can and should transform the way marketers approach consumers. He provides a theoretic underpinning for qualitative consumer research and presents a lucid theoretical and methodological overview for qualitative methods in marketing,...
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at...
This group of essays is written to provide a series of suggestions to Native people who seek to deal with alcoholism from the perspective of their unique heritages and with an understanding that the pressures to which Native traditions and societies have been subjected may trigger dysfunctional behavior, such as excessive drinking.
This group of essays is written to provide a series of suggestions to Native people who seek to deal with alcoholism from the perspective of their uni...
This group of essays is written to provide a series of suggestions to Native people who seek to deal with alcoholism from the perspective of their unique heritages and with an understanding that the pressures to which Native traditions and societies have been subjected may trigger dysfunctional behavior, such as excessive drinking. In doing so, I link the work, life, and example of Handsome Lake, an Iroquois leader of the 18th/early 19th century to strategies of recovery that are geared towards contemporary Native people. The goal is to provide a useful set of tools and perspectives regarding...
This group of essays is written to provide a series of suggestions to Native people who seek to deal with alcoholism from the perspective of their uni...
This book is written in the belief that many Native substance abusers suffer because their cultural heritage is being swept away or because they have lost contact with it. While Alcoholics Anonymous and Narcotics Anonymous provide wonderful leadership to millions of people, they do not deal with the pain that can arise when cultures weaken and die or when people are cut off from their heritage. While not seeking to replace tools of recovery, such as Alcoholics Anonymous and Narcotics Anonymous, this book deals with the fact that people often lose the ability to cope when their cultures are...
This book is written in the belief that many Native substance abusers suffer because their cultural heritage is being swept away or because they have ...
In recent years, there has been a growing awareness that Native clients who suffer from substance abuse often face challenges that are distinct from those experienced by the mainstream population. For a number of years, I have been involved in research involving Native alcoholism and I have recently published a book on the subject titled The Path of Handsome Lake: A Model of Recovery for Native People. My book argues that many different Native cultures (in America and elsewhere) face similar challenges and disruptions because their cultures are often under great stress and/or because people...
In recent years, there has been a growing awareness that Native clients who suffer from substance abuse often face challenges that are distinct from t...
This workbook is designed to be used with Recovery the Native Way, a short book in this series that deals with the impact that your Native heritage might have on your substance abuse as well as how your traditions might contribute to a fruitful and positive recovery. A person's culture and its importance to emotional health are emphasized. When their way of life is weakened or when people lose touch with it, pain can result. This suffering may lead to substance abuse. If, on the other hand, people have a good relationship with their culture, it can be a source of comfort and strength that can...
This workbook is designed to be used with Recovery the Native Way, a short book in this series that deals with the impact that your Native heritage mi...
Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis. Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact...
Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and f...
The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their...
The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within...
