Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as...
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. ...
The study of management and organization has transitioned from approaches to deal with steady state management, to approaches that can cope with unknown or unknowable futures. The strategy field has has moved from business policy, through strategic planning, onto strategic management and now grapples with dynamic contexts as the new normal. In that trend the field has seen a broad movement in research interests in corporate and competitive strategies towards an emphasis on the manager's strategic role. Through this shift, strategy has moved from a concept of something organizations have...
The study of management and organization has transitioned from approaches to deal with steady state management, to approaches that can cope with unkno...
