Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History

ISBN-13: 9780521811101 / Angielski / Twarda / 2003 / 230 str.

Mark de Rond; Mark de Rond; Anne Huff

Opis

Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.

Recenzje

'… what makes de Rond's approach unusual … is his underlying passion. When the chips are down, de Rond is … a philosopher, and his real objective is not an empirical study of the roots of success in business alliances but a philosophical crusade to demolish the intellectual basis of any attempt at simple, reductive explanations.' The Business Economist

Spis treści

Foreword A. Huff; Preface: By way of introduction; 1. Paradoxes of alliance life; 2. The context of drug discovery; 3. Case study 1: Rummidgen and plethora; 4. Case study 2: Cambiogen and plethora; 5. Case study 3: Bionatura and pflegum-courtal; 6. Putting two and two together: Revisiting theory and practice; 7. Strategy, structure, and structuration: The general in the particular; 8. The hedgehog and the fox: The particular in the general; 9. The legitimacy of messiness; Appendix: A few words on methodology.