Peter Newmark's third book is an attempt to deepen and extend his views on translation. He goes easy on theories and models and diagrams and offers a few correlative statements to assist translators in finding a variety of options and in making their decisions.

A collection of the author's articles as published in The Linguist, this book deals with translation on many levels: its uses in advertising, labelling, public notices; its roles in introducing foreign art, literature and music; its values in economic and technical texts; its effectiveness as a critical weapon in showing up the meretricious and the fraudulent; and principally, its various techniques and procedures at every segment of a text from the comma to the paragraph.