The 21st century has been dubbed the Chinese century. This text brings together interdisciplinary Chinese scholars to assess the impact of Chinese business on global business and environments, disseminate knowledge on the emergence of globalizing Chinese firms, and to address issues relating to corporate sustainable development and outsourcing
The 21st century has been dubbed the Chinese century. This text brings together interdisciplinary Chinese scholars to assess the impact of Chinese bus...
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.
Ilan Alon has made major contributions...
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work ad...
Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Business Education and Research, this comprehensive examination of business and management education, pedagogical models, and curricula innovations in institutions around the world is the first such work to emphasize emerging markets.
Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in a...
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies. Emerging markets contain 80% of the world's population and some 75% of its trade growth in the foreseeable future, according to the U.S. Department of Commerce. The potential economic growth of these emerging markets has prompted a need to understand their dynamics, business institutions and educational systems. Many American...
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curric...
The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies. This edited volume integrates contributions from multiple disciplines and countries, including China, Hong Kong, Taiwan, France, Australia, New Zealand, Canada, the United Kingdom, and the United States. More than merely a compendium of how-to-do-business-in-China tips, this book examines the influence of culture--specifically, Confucian values and Chinese traditions--on foreign direct investment, joint ventures, management styles and theories, and...
The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies. This edited vo...
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.
Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom,...
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at ...
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes...
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies. Emerging markets contain 80% of the world's population and some 75% of its trade growth in the foreseeable future, according to the U.S. Department of Commerce. The potential economic growth of these emerging markets has prompted a need to understand their dynamics, business institutions and educational systems. Many American...
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curric...
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.
Ilan Alon has made major contributions...
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work ad...
