As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.
Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom,...
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at ...
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes...
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies. Emerging markets contain 80% of the world's population and some 75% of its trade growth in the foreseeable future, according to the U.S. Department of Commerce. The potential economic growth of these emerging markets has prompted a need to understand their dynamics, business institutions and educational systems. Many American...
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curric...
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.
Ilan Alon has made major contributions...
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work ad...
Ilan Alon Victoria Jones John R., Professor McIntyre
Emerging market economies account for eighty percent of the world's population and some 75% of its trade growth in the foreseeable future, following US Department of Commerce data. This volume provides insights for success in rapidly growing education markets that can be used by educators, administrators, policy makers and planners.
Emerging market economies account for eighty percent of the world's population and some 75% of its trade growth in the foreseeable future, following U...
Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age.
Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new p...
