This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

The systems approach to the study of organizational communication is undergoing a renaissance. This volume brings together several essays from this emerging perspective from communication and systems analysts.

This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

This volume discusses power, gender, technology and communication issues in organizations. Among the issues discussed are: communication and workplace gender relations; women, power and the Internet; and the discursive nature of science and technology - a conflict-based inquiry on rationality.

George Barnett was the man behind the United States Marine Corps' transformation from an antiquated afterthought to a modern force with an international reputation. After a long apprenticeship as a junior officer, Barnett emerged as a pioneer of amphibious warfare. Leading the experimental Advanced Base Force Brigade at Culebra in 1914, he secured the Corps' survival by establishing its new, amphibious mission. Appointed Commandant the same year, Barnett organized the Corps for service in Europe, agitated for its expansion and overcame opposition from the Army and Navy. Without him, the...

Know Your Capabilities tackles the tough question: "How can I create a truly great strategy?" In a no-holds-barred expose of his original research and client work, George Barnett, expert strategist and Silicon Valley investor, lays the blame for the high failure rate of corporate strategies squarely on the all-too-common tendency to create a strategy devoid of understanding the capabilities of the firm. Everyone says that capabilities are important, but hardly anyone does anything about it. Like so much else in business, they believe they can just simply throw money at the problem by buying...

Of Wanton Smoking and Tantalizing Health

Quit with Whole Body Wellness introduces an innovative and unrivaled approach to quit smoking-entirely different from the conventional ones. This approach is built around a health-centric goal: first you learn the best health solutions to adopt during smoking to keep yourself healthy and fit, and second you're shown the natural and healthy way to stop smoking. You can call it a Smokers' Health Guide.

What happens actually that sick and tired of smoking you often search out the stop smoking material to help you quit. Even though a lot you find...