Progress in Communication Sciences: Volume 13

ISBN-13: 9781567503609 / Angielski / Miękka / 1997 / 266 str.

Franklin J. Boster; George Barnett

Opis

This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.