A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media

Public relations and the media are in a time of major change as the rise of social media, altered media platforms, evolving legislative environments, and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how the two industries work together. This book...

In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how...

This fully updated new edition offers a comprehensive, accessible, yet rigorous introduction to the study of Early Childhood, making it an indispensable resource for early years students and professionals. Knowledge and understanding of the subject are explored in a genuinely holistic way, giving consideration to a range of multidisciplinary aspects of early childhood including health, social, educational, psychological and sociological perspectives. Key features include reflective tasks at three levels for students and professionals, links of theory to practice, cutting-edge research, end...