Public Relations: Theory and Practice

ISBN-13: 9781743314036 / Angielski / Miękka / 2014 / 440 str.

Jane Johnston; Mark Sheehan

Opis

The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.

Recenzje

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia

Spis treści

Contributors

Preface - Jane Johnston and Mark Sheehan

PART 1: FOUNDATIONS OF PUBLIC RELATIONS

1 An overview of public relations - Jane Johnston and Clara Zawawi

2 A brief history of public relations in Australia and New Zealand - Mark Sheehan

PART 2: PROCESS AND APPLICATION OF PUBLIC RELATIONS

3 Research and evaluation - Leanne Glenny and Raveena Singh

4 Strategy and planning - Elspeth Tilley

5 Tactics - Paul Adams

6 Media relations - Jane Johnston

7 Social media - Deirdre Quinn-Allan and Emma Bennett

8 Integrated marketing communication - Chris Galloway

PART 3: WORKING WITH KEY PUBLICS AND FIELDS OF PRACTICE

9 Corporate public relations and investor relations - Damian John Gleeson

10 Government and political public relations - Stephen Stockwell

11 Community engagement and the third sector - Kristin Demetrious

12 Internal communication - Marianne D. Sison

PART 4: NAVIGATING THE CHALLENGES OF PUBLIC RELATIONS

13 Crisis and issues management - Hamish McLean

14 Law for public relations professionals - Mark Pearson

15 Ethical practice - Lelde McCoy

Glossary of theories - Jane Johnston

Index

O autorze

Jane Johnston is Associate Professor in public relations and journalism at Bond University. A former public relations practitioner and journalist, she is author of Media Relations: Issues and Strategies. Mark Sheehan is Senior Lecturer in the School of Communication and Creative Arts at Deakin University. He is editor-in-chief of the Asia Pacific Public Relations Journal.