Provides an understanding of television research from both the quantitative and qualitative perspectives. This book analyzes the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium.

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

The main focus of this book is to identify the social and cultural impact of television on the psychosocial development of children growing up in a constantly changing multicultural society. The book analyzes major media organizations and projects policies, practices and research directions for the future.

This Handbook examines, in an integrative and comprehensive fashion, the principles of child development and concepts of multiculturalism within a framework of the institutions of socialization that have the potential of contributing toward a child's understanding and development of a multicultural worldview.