ISBN-13: 9780761906544 / Angielski / Twarda / 1997 / 440 str.
ISBN-13: 9780761906544 / Angielski / Twarda / 1997 / 440 str.
Provides an understanding of television research from both the quantitative and qualitative perspectives. This book analyzes the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium.