Michael R. Czinkota Masaaki (Temple University, Usa) Kotabe
Japanese distribution has been a major issue of concern for policymakers, business executives and academics internationally. Business executives around the world have complained for decades that JapanUs distribution system is essentially closed and does not permit external access to the Japanese market. Japanese business executives themselves, as well as Japanese government officials, have begun to introduce measures to open these distribution channels. Japanese Distribution Strategy brings together a collection of state-of-the-art articles highlighting the complexity of the Japanese...
Japanese distribution has been a major issue of concern for policymakers, business executives and academics internationally. Business executives aroun...
S. Tamer Cavusgil Michael R. Czinkota S. Tamer Cavusgil
As the first international convention focused on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assistance sought to present a comprehensive treatment of the role of the public sector in trade promotion. The papers presented at the conference have been collected in this book, and they review trade promotion activities at the international, state, and local levels. They also address the roles of private-sector institutions such as universities, trade centers, and trade associations in providing information and assistance to those companies...
As the first international convention focused on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assis...
