Japanese Distribution Strategy

ISBN-13: 9781861525352 / Angielski / Miękka / 2010 / 352 str.

Michael R. Czinkota; Usa) Masaaki (Temple University Kotabe

Opis

Japanese distribution has been a major issue of concern for policymakers, business executives and academics internationally. Business executives around the world have complained for decades that JapanUs distribution system is essentially closed and does not permit external access to the Japanese market. Japanese business executives themselves, as well as Japanese government officials, have begun to introduce measures to open these distribution channels. Japanese Distribution Strategy brings together a collection of state-of-the-art articles highlighting the complexity of the Japanese distribution system from a variety of perspectives: Japanese, American and European. It does so by placing a greater emphasis on the business, policy, and research aspects.