This interdisciplinary text explores the scope for applying psychoanalytical ideas to gender inequalities that are inherent in the educational system. Although modern education aims to egalitarian and meritocratic, it is still true that in most cases it does not improve the life chances of girls to the extent that it ought to, or does for boys.

This interdisciplinary text explores the scope for applying psychoanalytical ideas to gender inequalities that are inherent in the educational system. Although modern education aims to egalitarian and meritocratic, it is still true that in most cases it does not improve the life chances of girls to the extent that it ought to, or does for boys.

We spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take shopping for granted. Indeed, culture can only 'work' by being taken for granted. This paradox - that what is most familiar, like shopping, is also the hardest to 'see' analytically - provides the starting point for this compelling examination of the many dimensions of the shopping experience.

Shopping enables readers to realize the significance of their shopping memories and milestones, how the rhythm of the day or week revolves as much around...