From getting started to completing your research project, this book provides a practical guide to using QSR NUDAIST NVivo, the latest qualitative software package. Written in clear language, the book is accompanied by a CD-ROM which carries a demonstration version of the software, together with six tutorials to use with your own data. Much more than a manual, the book offers advice with each section, addressing a range of research approaches and priorities. Each chapter starts with an overview and includes tips on design issues and ways of flexibly managing your project.
QSR NVivo is...
From getting started to completing your research project, this book provides a practical guide to using QSR NUDAIST NVivo, the latest qualitative soft...
A guide to using QSR NUD*IST NVivo, a qualitative software package. It addresses a range of research approaches and priorities. It includes chapters, which start with an overview and include tips on design issues and ways of flexibly managing a project.
A guide to using QSR NUD*IST NVivo, a qualitative software package. It addresses a range of research approaches and priorities. It includes chapters, ...
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing mana...
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are...
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses...
This book teaches not just a single method, but a range of methods and to help students understand why there are so many ways of working qualitatively.
This book teaches not just a single method, but a range of methods and to help students understand why there are so many ways of working qualitatively...
Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as resea...
