The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book...

Organizations are groups. They compete with other groups; they are internally structured into sub-groups and roles; and they influence and are influenced by social identity processes. In recent years there has been an explosion of interest in social identity processes among both social and organizational psychologists. However, the two groups have rarely appeared on the same stage - this book is an attempt at a closer relationship between these two literatures. The contributors to this volume range from primarily social psychologists to primarily organizational psychologists, but through...

This new volume is the first to bring together social and organizational psychologists to explore social identity theory in organizational contexts. The chapters are wide ranging - they deal with basic social identity theory, organizational diversity, leadership, employee turnover, mergers and acquisitions, organizational identification, cooperation and trust in organizations, commitment and work, and socialization and influence within organizations. This book is an integrative platform for a closer relationship between social psychologists and organizational psychologists who study social...

'The Theory of Reasoned Action' explores the theory and empirical research into the factors which influence whether people engage in high-risk practices, with specific reference to AIDS education.