Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each...

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each...

This second edition includes case studies and GCSE and A' level questions, it will prove useful to all beginning students, including college students.

This volume provides a very much needed introduction to sociology for all those working or studying in nursing and health care related professions. It has been specially designed to be of use to those whose primary responsibilities concern the prevention, cure and management of illness.

Sociology for Nursing and Health Care is a straightforward accessible text, which introduces a wide range of central topics. The following themes are explored: the professions in medicine; the hospital as an organization; relationships in the health service; inequalities of health; what makes us...

This textbook covers the whole field of sociology in a way geared to the practical needs of business. The author starts by asking how sociology can assist managers and employees, and moves on to develop a sociological view of business and society.