Combines the business acumen of Ernst & Young with the insideknowledge of renowned sports writer, Skip Rozin, for a uniquebehind-the-scenes look at how sports have evolved from games to bigbusiness. Explains the business reasons behind why popular playersare traded, why teams move from cities full of loyal fans, theimportance of TV in sports and the real value of advertising tosports teams. Features interviews with sports enterprise figuresincluding Victor Kiam, Jerry Jones and Red Auerbach.