The Name of the Game: The Business of Sports

ISBN-13: 9780471594239 / Angielski / Miękka / 1994 / 296 str.

Jerry Gorman; Skip Rozin;Gorman

Opis

Combines the business acumen of Ernst & Young with the insideknowledge of renowned sports writer, Skip Rozin, for a uniquebehind-the-scenes look at how sports have evolved from games to bigbusiness. Explains the business reasons behind why popular playersare traded, why teams move from cities full of loyal fans, theimportance of TV in sports and the real value of advertising tosports teams. Features interviews with sports enterprise figuresincluding Victor Kiam, Jerry Jones and Red Auerbach.

Spis treści

ROOTS OF THE SPORTS BUSINESS, OR HOW WE GOT TO WHERE WE ARE TODAY.

Baseball.

Football.

The Second Generation.

The Legacy.

WHAT PAYS THE BILLS?.

TV 1––Birth of a Giant.

TV 2––Growth to Success and Trouble.

Radio, First and Always.

Through the Turnstiles.

While the Games Play On.

Far from the Madding Crowd.

WHERE THE MONEY GOES.

Star Struck.

Building Blocks of Dreams.

The Nuts and Bolts of Sports.

EXPANSION.

Probing the X Factor.

FAN EQUITY.

A Business Lesson.

Bibliography.

Index.