Stephen F. Witt Michael Z. Brooke Peter J. Buckley
International tourism is one of today s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
the impact of environmental issues on tourism management
tourism demand and forecasting
the key methods of operation of...
International tourism is one of today s major growth industries necessitating increasingly more sophisticated management techniques. In the light o...
Stephen F. Witt Michael Z. Brooke Peter J., Professor Buckley
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas...
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of t...