Written to teach emergency personnel how to effectively utilize social media and Web 2.0 technologies in emergency planning, preparedness, and response, this book covers the do's and don'ts of social media when dealing with emergency situations. It explains how government organizations, non-governmental organizations, volunteer, and private emergency agencies can utilize this outlet for a variety of purposes, each chapter providing an example of a high-profile individual, organization, or agency that utilizes the transformative power of social media. The book also includes exercises so...