This volume is a collection of articles that offers a handpicked selection of the main outstanding classic texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject, can read in thsi volume the key articles and papers that have contributed to the philosophy of cloning business success. Many researches in the field have only heard of the names, Brickley and Dark, Rubin, Hunt or Oxenfeldt and Kelly, but may never have seen their original seminal works through the difficulty in locating the...

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the...

Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems - a large intital outlay, unsocial hours, lack of control - it can be highly profitable. This book has been written with the specific aim of providing advice to business people who may be considering franchising as a means of expansion as well as to those who are looking to take up a franchise as an entry point into business.