Two books in one, this award-winning work contains the complete original text of "The Art of War" on the left-hand pages and its line-by-line adaptation for facing marketing challenges, "The Art of Marketing" on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains...

The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book ("Foreword Magazine's" Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu's strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions.Each lesson is put into a format that frames each stanza of Sun Tzu's work as a...

This is Volume One (28 articles) of our Art of War Playbook. This first part of the Playbook focuses on Sun Tzu's concepts for understanding and evaluating strategic positions. Sun Tzu's powerful approach to winning starts with the concept that competition is simply comparison and what is compared is "a position," which is a combination of five key elements. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War...

This is Volume Two (27 articles) of our Art of War Playbook. This section of the Playbook focuses on Sun Tzu's concepts for using information in competition, specifically, getting a more complete and useful picture from competitive information. In Sun Tzu, key strategic information is a combination of objective facts and subject opinions that changes dramatically with a shift perspective. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and...

This is Volume Six (47 articles) of our Art of War Playbook. This is the longest volume of the Playbook. The principles in this volume explain the nature of a competitive campaign, the nine common situations that arise in campaigns, and the proper responses to those situations. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's...

This is Volume Five (30 articles) of our Art of War Rule Book. This part of the Rule Book focuses on Sun Tzu's principles for avoiding the most common strategic mistakes and minimizing the size of potential errors. His method is for avoiding mistakes lies in choosing the least risky ways to explore an opportunity. As with the original work, the Playbook repeatedly references related concepts again and again in different competitive contexts. However, unlike the original, these articles explain these concepts in detail and illustrates them with examples from modern competition. This provides...

This is Volume Eight (25 articles) of our Art of War Playbook. It is both the shortest and perhaps the most important of the series. The articles in this volume explain how you must make claims to win the rewards of positioning. On unique aspects of Sun Tzu's competitive system is that focuses specifically in on winning rewards rather than just winning battles. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of...

This is Book One of Sun Tzu's Art of War Playbook explaining the principles of Sun Tzu's strategy. It contains the first four volumes of the work (115 articles) explains1) comparing strategic positions.2) developing strategic perspective,3) identifying hidden opportunities. and4) leveraging the probability of successful competitive projects and campaigns. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War...

This is Book Two of Sun Tzu's Art of War Playbook explaining the principles of Sun Tzu's strategy. It contains the last five volumes of the work (130 articles) explains 1) minimizing strategic mistakes, 2) recognizing and responding to common strategic situations, 3) creating momentum, 4) wining rewards, and 5) identifying, attacking, and defending vulnerabilities. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art...