This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to c...
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies co...
Since 1986, when America's current perception of a drug abuse crisis in the workplace began, many challenges and potential solutions have been identified. As we enter the 1990s, real progress in awareness and action has been made in many public and private American workplaces. However, the most important accomplishment--actual reduction in the number of persons using drugs in the workforce--is considerably more difficult to achieve. Research is being conducted in a number of employment settings to document how this can be done. While the results to date are encouraging, it is also clear...
Since 1986, when America's current perception of a drug abuse crisis in the workplace began, many challenges and potential solutions have been iden...
