These are exciting times for attitude researchers. New measurement approaches have emerged, new models for the structure and organization of attitudes have been proposed, and new research findings have re-invigorated the field. The widespread availability of desktop computing technology, the rise of the Internet, and the increasingly sophisticated approaches to sampling and polling have awakened a new generation of attitude scholars. This revised edition captures some of the excitement and energy of modern attitude research, while at the same time maintaining scientific objectivity. field,...
These are exciting times for attitude researchers. New measurement approaches have emerged, new models for the structure and organization of attitudes...
