Attitudes and Opinions

ISBN-13: 9780805847697 / Angielski / Twarda / 2004 / 592 str.

Stuart Oskamp; P. Wesley Schultz

Opis

These are exciting times for attitude researchers. New measurement approaches have emerged, new models for the structure and organization of attitudes have been proposed, and new research findings have re-invigorated the field. The widespread availability of desktop computing technology, the rise of the Internet, and the increasingly sophisticated approaches to sampling and polling have awakened a new generation of attitude scholars. This revised edition captures some of the excitement and energy of modern attitude research, while at the same time maintaining scientific objectivity. field, including such topics as social cognition, the structure of attitudes, attitude formation and communication, attitude change, and the relationship between attitudes and behavior. The second part reviews the findings of six of the most studied content areas of attitudes: political attitudes, voting, international attitudes (including terrorism), racial attitudes and racism, gender and sex role attitudes, and environmental attitudes. This third edition of Attitudes and Opinions features: revised chapters and two entirely new chapters covering implicit and environmental attitudes; opinion poll data that has been updated with the most recent findings; additional material on time trends in attitudes about many issues; and an expanded and updated section on international attitudes reflecting the events of 9/11 and the subsequent invasions of Afghanistan and Iraq. attitudes, opinion, survey research, or persuasion taught in departments of psychology, communication, marketing, sociology, and political science.

Spis treści

Contents: Part I:Approaches to Studying Attitudes and Opinions. Background: History and Concepts. Social Perception and Social Cognition. Measurement of Explicit Attitudes. Implicit Measures of Attitudes. Structure and Functions of Attitudes and Beliefs. Public Opinion Polling. The Structure of Public Opinion. Formation of Attitudes and Opinions. Communication of Attitudes and Opinions. Attitude Change Theories and Research: Methodology, Learning, and Judgment Approaches. Attitude Change: Cognitive Theories and Research. Attitude-Behavior Consistency and Related Issues. Part II:Public Opinion on Socially Important Topics. Political Attitudes I. Political Attitudes II. International Attitudes. Racism and Prejudice. Gender Role Attitudes. Environmental Attitudes.

O autorze

Stuart Oskamp, P. Wesley Schultz