Presents an ethnographic analysis of Vietnamese culture and an essential overview of what Vietnam offers tourists, looking at the exciting possibilities and the potential pitfalls of visiting this extraordinary country.

Understand Thailand's important symbols, icons, and social practices

Thailand's culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer find it essential to become culturally sensitive. Thailand Tourism provides readers with an indispensable overview of this remarkable land of contrasts. This invaluable text reveals the South East Asian country, its history, its culture, and its people's fun-loving perspective of life. The importance of Thai symbols and their meaning, icons and social practices, its proud...

Understand Thailand's important symbols, icons, and social practices

Thailand's culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer find it essential to become culturally sensitive. Thailand Tourism provides readers with an indispensable overview of this remarkable land of contrasts. This invaluable text reveals the South East Asian country, its history, its culture, and its people's fun-loving perspective of life. The importance of Thai symbols and their meaning, icons and social practices, its proud...

An introduction to genre analysis, this highly readable volume presents key concepts in an accessible manner for undergraduate courses in film, TV, media criticism and cultural studies. The texts are representative of horror, science fiction, spy, classic detective, and tough guy detective genres, and readers may make their own analyses of texts based on the methods explained and the examples offered.

This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.

In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism.

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Southwest literary humor and Yiddish humor collided in the ever-popular comic strip -Li'l Abner, - From 1936 to 1977, when it ceased publication, this comic strip entertained, annoyed, riled, and amused legions of readers. Li'l Abner, Daisy Mae, Mammy and Pappy Yokum, Moonbeam McSwine, Marryin' Sam, and Sadie Hawkins became pillars in American popular culture, and Dogpatch became a symbol, an emblem, and a community in mainstream U.S.A.

The denizens of Dogpatch were destined for their place outside the frames of comic strips. They were popular subjects on stage and screen and eventually...

Arthur Asa Berger is widely recognized as one of the leading scholars working today in the area of popular culture. He is one of the earliest students of the field, and his work has helped shape the thinking of an entire generation of scholars.

Azriel Moshe, the head of an interdisciplinary team of scholars investigating the Kabbalah, has been murdered. The only clue found is a strange mark Moshe left on the floor, written in his own blood. Which of his colleagues is the murderer?