Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces. Starting off with classical expeditions in mythology, history, and literatures, Berger explores the role of travel in contemporary lives, from university travel-abroad programs to package tours and family vacations.
Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining travel and tourism as a cultural phenomenon through so...
'Narratives in Popular Culure, Media and Everyday life provdes a sweeping coverage of the multiple facets of narrative theroy... Berger must be commended for his attempt to put together a reader friendly report on the lives of many rich and famous narrative theories' - Narrative Inquiry
'Narratives in Popular Culure, Media and Everyday life provdes a sweeping coverage of the multiple facets of narrative theroy... Berger must be commen...
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that ...
Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.
Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own resear...
You and your students are invited to join the detective, Solomon Hunter, in his hunt for knowledge and a killer. Ettore Gnocchi, the famed postmodern theorist, has been murdered at his own dinner party. Which of his guests could have poisoned, stabbed, and shot him? Was it Shoshana TelAviv, the wife he may have betrayed? Slavomir Propp, the Russian linguist who accused Gnocchi of stealing his ideas? Alain Fess, who may be sleeping with Shoshana? To find out which of these people killed Gnocchi, the detective Solomon Hunter must first explore postmodernism itself. What is it? Who are...
You and your students are invited to join the detective, Solomon Hunter, in his hunt for knowledge and a killer. Ettore Gnocchi, the famed postmodern ...
Supergrow is a collection of fifteen essays that appeared between 1966 and 1969 in publications such as the American Scholar, the New York Times, Antioch Review, Esquire, and the Saturday Review. Author Benjamin DeMott discusses everything under the sun--music, improving one's sex life, violence in Mississippi, theater, student revolts--but a single theme unifies the material: people ought to use their imaginations more. The book starts from the assumption that our troubles stem from failures of the imagination. Overcome by mass media, we are often too oblivious to...
Supergrow is a collection of fifteen essays that appeared between 1966 and 1969 in publications such as the American Scholar, the New...
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy...
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter...
From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved into interactive animated works, many of which now approach film in terms of their visual excitement. But there are important differences, as Arthur Asa Berger makes clear in this important new work. Films are purely to be viewed, but video involves the player, moving from empathy to immersion, from being spectators to being actively involved in texts. Berger, a renowned scholar of popular culture, explores the cultural significance...
From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved...
A multidisciplinary cultural studies approach, examining ocean cruising from economic, semiotic, sociological, psychoanalytic and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject.
A multidisciplinary cultural studies approach, examining ocean cruising from economic, semiotic, sociological, psychoanalytic and marketing perspectiv...
A multidisciplinary cultural studies approach, examining ocean cruising from economic, semiotic, sociological, psychoanalytic and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject.
A multidisciplinary cultural studies approach, examining ocean cruising from economic, semiotic, sociological, psychoanalytic and marketing perspectiv...
