Video Economics is an analysis of the economics and business strategies of the televison industry. Bruce Owen and Steven Wildman identify the complex chain of programme producers, distributors (networks), and retailers (video stores, cable systems, and broadcast stations), whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. Among the concepts the authors explain and apply are those of public good, economies of scale, and price discrimination.
Video Economics is an analysis of the economics and business strategies of the televison industry. Bruce Owen and Steven Wildman identify the complex ...
Electronic services networks--systems of terminals and computers linked by telecommunication apparatus and used to process transactions--have had an increasing influence on industrial structures and commercial practices over the past decade. Margaret Guerin-Calvert and Steven Wildman have assembled diverse essays representing the best of current thinking on these networks. The book provides the reader with varied theoretical perspectives on ESNs and their effects on business and finance and contains five case studies that apply these theoretical ideas to issues raised by the proliferation...
Electronic services networks--systems of terminals and computers linked by telecommunication apparatus and used to process transactions--have had a...