Video Economics

ISBN-13: 9780674937161 / Angielski / Twarda / 1992 / 384 str.

Bruce M. Owen; Steven S. Wildman

Opis

Video Economics is an analysis of the economics and business strategies of the televison industry. Bruce Owen and Steven Wildman identify the complex chain of programme producers, distributors (networks), and retailers (video stores, cable systems, and broadcast stations), whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. Among the concepts the authors explain and apply are those of public good, economies of scale, and price discrimination.