This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples...

After decades of neglect there has recently been a resurgence of interest in the history of the Church of England in "the long eighteenth century." This volume of essays brings together the fruits of some of this research, and reflects the diversity of approaches to the study of the Church of England in the eighteenth century. As a whole, the volume demonstrates that religion and the Church can no longer be regarded as a discrete subject in the history of eighteenth-century England, but are central to a full understanding of its life and thought.

This title shows how to apply and profit from the concepts and themes described in the text, Managing Cultural Differences. It presents specific, realistic examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global market-place.

In this fascinating exploration of Jan Steen's The Drawing Lesson, John Walsh offers an explanation of the individual parts and larger patterns of the work, allowing us to see how each prop and pose contributes to the larger theme--the art of painting and the education of the artist. He also recounts Steen's career and the history of the picture itself, presenting, in sum, not only an examination of a fine painting but also a lesson in how to look at and read a complex work of art.

Using data from the 2000 Census, this collection examines the major demographic and employment trends in the rural Midwestern states with special attention to the issues that state and local policy makers must address in the near future.

The essays in this volume examine the historic and present-day role of the internal critics of the postwar regimes in Eastern Europe who, whatever their intentions, used Marxism as critique to demolish Marxism as ideocracy, but did not succeed in replacing it.