What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight?

Find out in New Product Success Stories, a book that takes you behind the scenes of 24 of the biggest new product success stories of the past few years. From repeat purchase and durable products such as Lever 2000 and Ford Taurus, to major technologies such as Cellular One, from services like Courtyard by Marriott, to retailers such as...

For increasing numbers of organizations, new product development is a priority concern. Intense global competition, rapid technological change and mutating patterns of world market opportunities compel firms to continually revitalize products and services for existing and new markets - if not for profit, for survival. However the risks of new product development are legendary. New products that fail to make the grade provide excellent material for the business press. This book aims to combine the art of science and new product development to enable manufacturers to gain control of the process...

Virtually every manufacturing company has plans for an automated "factory of the future." But Robert J. Thomas argues that smart machines may not hold the key to an industrial renaissance. In this provocative and enlightening book, he takes us inside four successful manufacturing enterprises to reveal the social and political dynamics that are an integral part of new production technology. His interviews with nearly 300 individuals, from top corporate executives to engineers to workers and union representatives, give his study particular credibility and offer surprising insights into the...