New Product Development: Managing and Forecasting for Strategic Success

ISBN-13: 9780471572268 / Angielski / Miękka / 1993 / 368 str.

Robert J. Thomas

Opis

For increasing numbers of organizations, new product development is a priority concern. Intense global competition, rapid technological change and mutating patterns of world market opportunities compel firms to continually revitalize products and services for existing and new markets - if not for profit, for survival. However the risks of new product development are legendary. New products that fail to make the grade provide excellent material for the business press. This book aims to combine the art of science and new product development to enable manufacturers to gain control of the process and develop reliable forecasts. Providing an original conceptual approach and logical programme of action for new product development and forecasting, this book links the art (development) and science (measurement) of new production. The author details a reliable and useful control framework for decision makers, which includes spreadsheet models, planning steps and examples

Spis treści

STRUCTURING NEW PRODUCT DEVELOPMENT.

Why New Product Development?.

Mediating Turbulent Business Environments.

Anticipating Market Acceptance of New Products.

Preparing the Organization for New Product Development.

MANAGING NEW PRODUCT DEVELOPMENT.

The Ongoing Process of New Product Development.

Building a New Product Decision Support System.

NEW PRODUCT DEVELOPMENT AND FORECASTING.

Estimating Market Opportunity for New Products.

New Product Sales Forecasting.

New Product Financial Control.

IMPLEMENTING NEW PRODUCT DEVELOPMENT.

Test Marketing New Products.

Market Entry Decisions.

Launching and Tracking New Product Programs.

Notes.

Indexes.