Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.

Autobiographical Memory and the Validity of Retrospective Reports presents the collaborative efforts of cognitive psychologists and research methodologists in the area of autobiographical memory. The editors have included an esteemed group of researchers whose work covers a wide range of issues related to autobiographical memory and the validity of retrospective reports, reflecting the diverse traditions in cognitive psychology and survey research. The first part of the book provides different theoretical perspectives on retrospective reports, along with supporting experimental...

0 e The contributors to this book review our current knowledge of context effects in survey research, psychological testing, and social judgement. Drawing on recent developments in cognitive psychology, they offer theoretical accounts of the conditions that lead to the emergence of various context effects and report a number of new experimental studies. At stake now are clear, practical needs in the structuring of reliable tests, and a strong interest to develop a coherent theoretical framework to assess and scrutinize context effects, in addition to the desire to align some of the findings...