Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and the "have-nots," only recently have proponents of sustainable economic development and entrepreneurship discovered each other. In this provocative and timely book, A. Coskun Samli fills the gap by making the connections explicit and arguing that entrepreneurship may be the only hope for...

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. "Choice"

This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of...

The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority. Marketing must reach out and cater to, not only the mainstream core markets, but to those who are less than equal opportunity consumers....

Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm must revise its orientation toward being more marketing oriented, and then must develop a counterturbulence marketing strategy that is coined in this book as value marketing. Since turbulence in the American market is expected to intensify, it is expected that this book's contribution will be...

A collection of carefully edited papers selected for their range and diversity of topics, "New Dimensions in Marketing/Quality-of-Life Research" picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services...

Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and the "have-nots," only recently have proponents of sustainable economic development and entrepreneurship discovered each other. In this provocative and timely book, A. Coskun Samli fills the gap by making the connections explicit and arguing that entrepreneurship may be the only hope for...

The recent global financial crisis has intensified concerns over how nations--both developed and developing -- can revitalize economic growth and ensure opportunity for prosperity to all citizens. Many analysts and policymakers alike are looking to new business creation and the promotion of entrepreneurial practices as a panacea, or at least as a partial solution. A. Coskun Samli has argued in his two most recent books that the current model of globalization tends to marginalize the poor and that developing countries must rely on local business development, rather than exogenous forces,...

Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and the "have-nots," only recently have proponents of sustainable economic development and entrepreneurship discovered each other. In this provocative and timely book, A. Coskun Samli fills the gap by making the connections explicit and arguing that entrepreneurship may be the only hope for...