It was only in World War I (1914-1918) that the combination of high quality service rifles and new telescopic sights brought the true 'sniper' to the battlefield as a distinct specialist. By 1918 the scout-sniper's value as an observer and gatherer of intelligence was as important as his lethal skills, but these were disregarded in the interwar years. From 1939-45 most armies had to train and equip snipers from scratch, but they were to play a major role in all theatres of war. Famously, on the Russian Front it was a role in which women excelled. This title recounts the development of...
It was only in World War I (1914-1918) that the combination of high quality service rifles and new telescopic sights brought the true 'sniper' to the ...
The period 1865-90 was one of unparalleled change in American frontier history. This span of 25 years witnessed the end of the traditional nomadic lifestyle of the plains Indians, the colonisation of the West by white settlers, and the first experience of the US army in fighting a form of irregular warfare for which its soldiers and commanders were untrained, and its equipment unsuited. That they acquitted themselves so well in the face of bureaucratic meddling, poor supply and appalling climatic conditions, speaks highly of the tenacity and physical toughness of the volunteers who served in...
The period 1865-90 was one of unparalleled change in American frontier history. This span of 25 years witnessed the end of the traditional nomadic lif...
World War I (1914-1918) was a watershed in British military and social history, and even now the repercussions can still be felt. No town or village in the British Isles escaped casualty, and the creative genius of a generation was wiped out, at an incalculable loss to society. This book looks in detail at how the British soldier lived, fought and died during the traumatic war years. Enlistment, training and all aspects of life on active service are carefully examined, including discipline, relaxation and even the type and quality of food that soldiers ate. The analysis of the British...
World War I (1914-1918) was a watershed in British military and social history, and even now the repercussions can still be felt. No town or village i...
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.
With nearly 300 examples from 48 renowned brands from around the world,...
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensi...
Anne (Assistant Professor, Fashion Institute of Technology, USA) Kong
This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating...
This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler ...
