Insisting that before a company can even hope to certify for the international environmental standard, top management must be totally in support of the effort, Parry (communication arts, Taylor U., Upland, Indiana) explains how to build a solid case to bring the bosses on board. She explains such ar

In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations--he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek...

Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.