Eisenhower: The Public Relations President

ISBN-13: 9781498505888 / Angielski / Miękka / 2016 / 204 str.

Pam Parry; Mary Jean Eisenhower

Opis

Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.