A new line of books reveals how technology is changing how we do business...

How strategic business-wide use of Web technology can boost efficiency, sales, and profits

Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web technology must be considered and managed within the context of a company's entire business operations. With the help of success stories from industry leaders, they demonstrate the impact the Web can have on everything from product development to supplier relations, marketing and sales to personal management styles.

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