Re-Wiring Business: Uniting Management and the Web

ISBN-13: 9780471175568 / Angielski / Twarda / 1997 / 288 str.

Tim McEachern; Bob O'Keefe

Opis

A new line of books reveals how technology is changing how we do business...

How strategic business-wide use of Web technology can boost efficiency, sales, and profits

Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web technology must be considered and managed within the context of a company's entire business operations. With the help of success stories from industry leaders, they demonstrate the impact the Web can have on everything from product development to supplier relations, marketing and sales to personal management styles.

* The first book to show how strategic use of Web technology can positively impact all aspects of organizational growth
* Includes real-life examples from Johnson & Johnson, GE Price Waterhouse, United Technologies, UT Carriers, and other industry leaders
* Provides a framework for integrating EDI, Intranets, logistics software, and other Web-related technologies into product design and overall business operations

TIM McEACHERN (Albany, New York) is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE (London, England) is a professor of information services management at Brunel University in London and has been a visiting professor at the Rensselaer Polytech's Lally School of Management and Technology.

Recenzje

"In this well-written and easy-to-read book, McEachern and O`Keefe help the business manager keep pace with technology and ahead of the competition by showing how business innovaters have parlayed Internet technology into business advantage. McEachern and O`Keefe provide insight into how business can laverage the Internet as a powerful commercial tool and strategic weapon." (George Tillmann, Booz Allen & Hamilton.) -

Spis treści

Liftoff.

Strategic Matters.

Re–Engineering the Re–Wired Corporation.

The Network Inside.

Marketing in the Marketspace.

The Medium Is the Message.

Strategies for Net Retailing.

Business to Business.

Getting Paid.

The Re–Wired Business.

Notes.

References.

Index.

O autorze

TIM MCEACHERN is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O′KEEFE is Professor of Information Services Management at Brunel University in London and has been visiting professor at the Rensselaer Polytechnic Institute′s Lally School of Management and Technology. Together, McEachern and O′Keefe created Net Value, an online newsletter that was a business pick of the week on the Microsoft Network and site of the month in Information Week.

Blurb

Boost Efficiency, Sales, and Profits by, Unleashing the Power of Web Technology "Forget Web hype, Internet academia, and all the new technology books you′ve read before. This one really delivers. The authors have created a practical and useful set of tools any CEO, manager, or entrepreneur can use to empower their organizations and themselves. I′m sending copies to all of my companies." –Ed Bennett, Chairman Prodigy Ventures "In this well–written and easy–to–read book, McEachern and O′Keefe help the business manager keep pace with technology and ahead of the competition by showing how business innovators have parlayed Internet technology into business advantage. McEachern and O′Keefe provide insight into how business can leverage the Internet as a powerful commercial tool and strategic weapon." –George Tillmann, Vice President Booz ? Allen & Hamilton "Re–Wiring Business gives us the opportunity to not repeat our mistakes by focusing on the Internet as a fantastic communications tool that can increase worker productivity, raise service levels, and allow all who need information to have access to it." –Phyllis K. Sokol, Director of Educational Services for the Commerce Enterprise Business Unit, Sterling Commerce "A powerful reference for companies who are competing in the digital age, this book comes at an intriguing time in business and addresses many of the trends and issues facing organizations today." –Cheryl Currid, President, Currid & Company