Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

Gallup Editor-in-Chief Frank Newport examines religion in America today, reviews just how powerfully intertwined religion is with every aspect of American society, and explores what appears to be religion's vibrant future in the U.S. -- all based on more than a million interviews conducted by Gallup since 2008.

Popular books such as The God Delusion have dismissed religion as a delusional artifact of evolution and ancient superstitions. But should millions of Americans' statements of belief and their behavior be dismissed that quickly? The pattern of religious influence in American...