Polling Matters: Why Leaders Must Listen to the Wisdom of the People

ISBN-13: 9780446530644 / Angielski / Twarda / 2004 / 302 str.

Frank Newport

Opis

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.