The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50 80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a discourse of denial, maintaining what critics call the dirty secret of journalism and PR. Media practitioners also engage in an accusatory discourse of spin and a discourse of victimhood . On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored...
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have...
Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality? Voice - speaking up - is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are not listening? This book reports the findings of a two-year,...
Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporat...
Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality? Voice speaking up is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are not listening? This book reports the findings of a two-year,...
Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporat...
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact oriented evaluation in advertising; public relations; corporate, government, political, and organizational communication; and specialist fields such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice as well as primary research including interviews, content analysis, and ethnography inside the world of evaluating public communication to identify the latest models and approaches. It presents in-depth of analysis of...
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact oriented evaluation in advertising; public relati...
This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Macnamara argues that we are all responsible for the slide towards a post-truth society.
This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With...
