Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:
An analysis of over 30 alliances in the US, Japan and Europe.
A blueprint for successfully forming and implementing an alliance.
Practical case histories of nine successful and unsuccessful alliances which highlight...
Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to ...
For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations need to be staffed by the best possible executive talent from around the world. This talent revolution places a burden on business schools to offer highly focused learning, based on practical research. In addition, business schools face fierce competition in this sector, not least from the rapid growth in management education in India and South East Asia. Thought Leadership Meets Business offers significant insights into the factors that have led...
For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations nee...
For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations need to be staffed by the best possible executive talent from around the world. This talent revolution places a burden on business schools to offer highly focused learning, based on practical research. In addition, business schools face fierce competition in this sector, not least from the rapid growth in management education in India and South East Asia. Thought Leadership Meets Business offers significant insights into the factors that have led...
For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations nee...
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what's needed are 'Lego' strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal...
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication ...
Lorange reveals how the era of virtual technology, and the shift away from conservatism in classical academic institutions, heralds the arrival of an accessible and better kind of business school. This guide to designing the business school of the future will appeal to business school deans, educators, policymakers and commentators.
Lorange reveals how the era of virtual technology, and the shift away from conservatism in classical academic institutions, heralds the arrival of an ...
