Feeling stuck on autopilot, or totally off course?
What if you could go back to key points in your life and ask different questions of yourself and others to change where you are today?
Speaker, author, and entrepreneur Laura Atchison had it all--a great career, a successful business, ambitious goals, and a loving family--when she realized she was off course. Instead of achieving the life she was meant to live, she had been stuck on autopilot--plodding through the life others wanted her to live. By failing to ask the right questions of herself and others, her life had taken the wrong...

The latest addition to the Guerrilla Marketing family, Guerrilla Tourism Marketing leads the reader through numerous ways to increase their profits by leveraging relationships, technology and multi-channel marketing tools. Too often business owners, particularly smaller businesses such as independent hotels, B&Bs, spas, golf courses, restaurants and tour companies forget that marketing is continuous and it needs to be measured, split-tested and adjusted. Guerrilla Tourism Marketing is comprised of 4 parts: * Guerrilla Marketing Overview - In this section, the authors outline guerrilla...

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author s own experience of going from zero to 4...

The author chronicles her journey of life by starting with a vision board she created one fateful night and how using this tool helped manifest her dreams into reality. A hysterical and tender look into one woman s life filled with the ordinary extraordinary. A husband of twenty years, growing teens, suburbia bliss or lack thereof, and a devoted career in helping heal cancer patients left her feeling What about me? Christine's Kilimanjaro is an honest and brave look at one woman s struggle to finally understand it s time to be your own tour guide up the mountain of life "

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Kleiner Einsatz, große Wirkung
Einfallsreiche Werbeaktionen, die möglichst wenig Geld kosten - das ist der Grundgedanke des Guerilla Marketings. Der Marketing-Experte Jay C. Levinson präsentiert in diesem Standardwerk sein revolutionäres Konzept: kreative Ideen und Aktionen, die mit kleinem Mitteleinsatz große Wirkungen erzeugen. Dabei zieht er alle Register und beweist anhand vieler praktischer Beispiele, wie einfach es ist, Chancen für sich zu nutzen und das Marketing schneller, schlanker, flexibler und effektiver zu machen.